Our general interpretation of generalized innovation implies that it drives evolution. Within an ecological system that implies that every innovation of one species gives it a competitive advantage over other species competing for the same resources. If a competitor is not adapting to the new fitness landscape fast enough extinction or severe reduction of population size might be the consequence. It is interesting that this biological principle has direct bearing on current technological innovations: The modern pharmaceutical industry can be interpreted as a competition of the human species against microbes and viruses. Innovations in terms of new antibiotics and their microbial countermeasures have taken on a surprising level of sophistication. It is not a surprise that the immune system itself has served as one of the basic examples of a complex adaptive system.